A New Approach to Synchronicity revisits and revitalizes Carl Jung’s enigmatic theory of synchronicity by grounding it firmly within the contemporary landscape of parapsychological research. In this ambitious work, Lance Storm offers a comprehensive conceptual reappraisal, aiming to clarify and extend Jung’s original insights while linking them to psi phenomena through cognitive, psychological, and parapsychological frameworks.

Storm explores synchronicities as potentially psi-related manifestations and persuasively argues that imagination, especially “deep imagination,” plays a pivotal role in the emergence of these phenomena. The book proposes that synchronicity and psi are analogous and may stem from the same underlying processes involving archetypes, intention, the unconscious mind, and symbolic meaning. This alignment provides fertile ground for developing new theoretical models in parapsychology that draw from both analytical psychology and empirical research.

Reviewers praised the book for its intellectual rigor and innovative synthesis of disparate ideas, noting that it succeeds where many previous treatments of synchronicity have faltered by offering both clarity and conceptual utility. Particularly noteworthy is its accessibility; Storm’s writing was seen by several committee members as engaging and lucid, making complex material readable without oversimplifying.

By presenting synchronicity as an empirically and theoretically tractable concept relevant to psi research, Storm’s work represents a meaningful step forward in integrating depth psychology with parapsychology. The book's originality, scholarly strength, and relevance to ongoing theoretical debates in the field fully merit its selection for the 2025 Parapsychological Association Book Award.

The Parapsychological Association Book Award was established in 2015 to recognize books in the field of parapsychology that make significant contributions to science and to the cultural conversation about the implications of parapsychology. Visit the PA Book Award Page to learn more about the award and previous winners.